Micaela Greg is a clothing brand created by sisters Marie and Karen Potesta, with roots in their Italian grandparents' craftsmanship—a seamstress and shoemaker. The collection features highly textural fabrics, balancing craftsmanship and utility. Micaela Greg believes in curating a wardrobe of lasting pieces, that can be rediscovered season after season.

The brand focuses on natural materials that are renewable, biodegradable and long-lasting. Their materials are easily regenerative including Cotton, Cotton Linen, Alpaca and Wool. 90% of the brand's denims are deadstock fabrics sourced locally in California, and they use GOTS certified dyes to keep fabrics safe for the wearer and for the environment.